A casino is a magical place where champagne glasses clink and people from all walks of life mingle in an intoxicating atmosphere. There is a palpable energy in the air that can make even the most jaded person feel alive! With the sound of coins clinking in slots, and music blaring, it’s hard to resist the temptation to try your luck.

But under the gloss of flashing lights and free cocktails, casinos are built on a foundation of math engineered to slowly drain patrons of their money. For years, mathematically inclined minds have sought to turn the tables by using their knowledge of probability and game theory to exploit weaknesses in these institutional systems of grift.

Casino has some bravura set pieces and a few scenes of slick, glossy filmmaking. But ultimately, the movie is less exuberant than rueful, and carefully attuned to the realities of institutions that bleed their patrons.

Unlike other entertainment venues, a casino offers more than just games. Oftentimes, the facility also boasts a luxurious hotel, cutting-edge technology, and flexible event and dining spaces. Creating marketing campaigns that emphasize these features and offer prominent exposure in searches by event planners, can help you earn group business from clients who wouldn’t have found your property otherwise.

Traditionally, marketers have focused heavily on demographics when making decisions about how to target their marketing efforts. And while identifying age, income level, and education is helpful information, it’s important to think beyond the demographics and understand what drives the behaviors of your audience.